What makes a good pet ID tag in 2025?
UK law requires dogs to wear a tag with the owner's name and address in public. But traditional engraved tags have problems: they fade, your personal details are visible to any stranger, and if you change your phone number, the tag becomes useless.
The three types of pet tag
Engraved tags (£5-15): Cheap and simple. But your phone number is visible to anyone, engravings wear off in 1-2 years, and you can't update details without buying a new tag.
App-based smart tags (free-£40): Tags like Crumb or PetScanner use QR codes linked to an app. Problem: the person who finds your pet needs to download an app or the tag needs their app installed. Most strangers won't bother.
Web-based QR tags (£9.99): TapReach pet tags work with any phone camera — no app needed. The finder scans, sees your pet's photo and name, and contacts you through a masked relay. Your number stays private, and you can update your details anytime.
Why privacy matters
An engraved tag shows your phone number to anyone who looks at your dog's collar. That includes people you might not want having it. A QR tag with masked contact means you get reached without exposing your personal details.
What about microchips?
Microchipping is legally required for dogs in the UK — but a chip only works when the pet is taken to a vet or shelter with a scanner. A QR tag works instantly, on the street, with any phone. You need both: the chip as legal backup, the tag for instant contact.
Protect your vehicle. Keep your number private.
TapReach QR stickers from £7.99. Free UK delivery. No app needed.
Get your sticker